Scroll down to see the current members of Phoenix and view a quick summary of their respective backgrounds,
or click on one of the names in the index below to link directly to their information on this page.

Index

Catherine Barker-Hoyes	CFO/CIO/CHRO/CAO
Peter Bloch	CFO / EVP
Norm Cooper	CEO / President / EVP / GMM
Brian Cuff	VP / Strategy/ Business Development
Gordon Forsythe	President, COO, CEO
Gara Hay	CEO/COO/VP of Operations/GM
Gene Lai	VP Operations, GM
Gord Moffat	SVP/VP Sales , GM
Rob Stansfield	CEO / COO / EVP / Head of Biz Bkg

 

Profiles

 

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Catherine Barker-Hoyes			MBA, CGA			CFO/CIO/CHRO/CAO
A high energy, results-driven and focused C-Suite executive with diverse skill set and experience in both the private and public sectors for multi-national and start-up companies. Proven experience building high performance teams and leading significant performance improvement: improved profit in an IT company by reducing costs and implementing financing options to increase sales; led the financial turn around of a high cost RandD organization into a profitable subsidiary commercializing energy technologies; built business and financial infrastructure for start-up organizations raising over $100M in equity, debt and government financing, leading strategic planning, implementing reporting and control systems, ERP systems (SAP), C-SOX, risk management, business continuity, strike contingency planning, incentive and pension plans and Pay Equity.
Areas of Expertise: Strategic Focus and Partnership     Analyzing results to recommend strategies to seize opportunities and mitigate risks Profit and Performance Improvement     Identifying and leading financial, cost, control and systems improvements Leadership and Human Capital Optimization     Building and leading high performance teams and implementing plans to motivate and reward staff
Career History:
Ontario Energy Board         AlphaNet Telecom         Ontario Hydro Technologies         Tandem Computers			Managing Director, Business Services Vice President, Finance and Administration, Chief Financial Officer Vice President, Finance and Business Systems, Chief Financial Officer Chief Financial Officer					4 years 1 year 4 years 5 years
Contact:		647-404-8645		416-488-8645		cbarkerhoyes@rogers.com

 

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Peter Bloch			CA , B.Comm (Hons.)			CFO / EVP
High impact and innovative business leader with a demonstrated track record of improving company strategy, operations, and financial performance. Broad experience in both public and entrepreneurial environments, across the pharmaceutical, energy and hi-tech industries. Experience in dealing with all aspects of an international public company, including investor relations, financing and treasury. An executive who has a proven ability to build high performance teams and leading significant performance improvement.
Areas of Expertise: Profitability and Performance Enhancement     Strong focus on improving EBITDA through combination of optimizing strategy and operations Ability to deal with sophisticated investors, analysts and lenders.     Experience with publicly traded companies, capital markets and lenders. Track Record of Building Motivated High Performance Teams     A combination of strategic skills and people skills which builds highly motivated effective teams
Career History:
Guarden Capital         Just Energy         Tribute Pharmaceuticals         Gennum Corporation			Partner and Founder CFO Founder and CFO CFO, VP Finance and Admin					2009 - 2008-2009 2005 - 2007 2000 - 2005
Contact:		-		905-339-9583		peterbloch@rogers.com

 

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Norm Cooper			-			CEO / President / EVP / GMM
A versatile Senior Retail Executive with expertise in merchandising, leadership and operations within a leading retailer. Recognized for industry knowledge, strong decision making and a track record of growing profitability while building market presence. Expertise in vendor management, planning, budgeting and developing marketing strategies. Drives visible outcomes and creates a culture of high-performance, integrity and alignment of cross-functional teams.
Areas of Expertise: Merchandising     Strategic positioning, big picture planning, brand development, sales, margin and inv optimization General Management     Sales / margin growth, effective P and L management, real estate maximization Effective Leadership     Provides consistent clear direction, supportive leadership, succession planning and team building
Career History:
GRAFTON - FRASER INC.         GRAFTON - FRASER INC.         GRAFTON - FRASER INC.         GRAFTON - FRASER INC.			President / CEO President / General Merchandise Manager EVP / General Manager / General Merchandise Manager VP / General Merchandise Manager					2010 2007/2010 2004/2007 1997/2004
Contact:		416-409-5538		n / a		normcooper@rogers.com

 

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Brian Cuff			MBA, LL.B.			VP / Strategy/ Business Development
Business development and strategy professional with well over a decade of legal and business experience in both professional services and corporate environments, with a deep background in media and telecommunications. Strong negotiation experience with local and multinational corporations and sound knowledge of traditional and alternative business models and related regulatory issues. Comfort and experience in executive level communication, strategy development and planning, the sole carriage of major files, management of teams, and contributing as a member of cross- functional groups.
Areas of Expertise: Strategy     Strategic planning and road mapping, business model assessment, market sizing and entry strategy. Business Development     High value commercial negotiations, creative management of strategic relationships. General Management     Oversight of enterprise-critical business unit, management of strong cross functional teams.
Career History:
Shaw Media         SECOR Group         Astral Media         Star Choice (now Shaw Direct)			Vice President, Distribution Strategy Senior Consultant Director, Business and Legal Affairs Manager, Business and Legal Affairs					2008-2011 2005-2008 1998-2003 1997-1998
Contact:		416-770-8830		-		cuffmail@gmail.com

 

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Gordon Forsythe			BA, MBA			President, COO, CEO
Accomplished executive with a substantial record of spurring organizations to extraordinary growth, dramatically improving profits and operations, and creating shareholder value.
Areas of Expertise: Leadership     Developing and leading high-performance teams and creating a culture of success Revenue Generation and Profitability Enhancement     Aligning organizations to be sales-driven and customer-focused Organizational Turnaround     Leading under-performing organizations to significant operational improvements
Career History:
Compass Capital Inc.         Bell Canada Conferencing         Accutel Conferencing Systems         Ascom Canada Limited			Co-Founder and President President and COO President and CEO President and CEO					2006-2010 2004-2006 2001-2004 1996-2001
Contact:		416-258-9600		416-497-1515		gordonforsythe@rogers.com

 

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Gara Hay			BBA			CEO/COO/VP of Operations/GM
Senior management executive successful at establishing the vision and strategies necessary to grow a $100 million+ beverage bottling and distribution company. Innovative and results driven leader focused on achieving exceptional results in highly competitive environments that demand continuous improvement. Experienced in driving product, process, and customer service improvements while building strong partnerships with key decision makers. Managed large scale national operation with 600+ employees across 40+ offices in all Canadian provinces.
Areas of Expertise: Leadership     Developing high performing teams, providing clear direction and targets to acheive results General Management     PandL/balance sheet management, cross functional expertise, asset utilization, mergers and acquisition Execution of Strategic Plan     Continual improvement philosopy to improve revenue and EBITDA results
Career History:
Aquaterra Corporation         Danone Waters of Canada         Shred-It         Algonqua Springs			Chief Operating Officer VP of Sales and Marketing General Manager General Manager					2006-2011 1999-2006 1997-1999 1994-1997
Contact:		Cell: 905-717-5233		Home: 905-713-0685		gara.hay@sympatico.ca

 

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Gene Lai			MBA, MHRM			VP Operations, GM
A strategic Operations executive with well-rounded leadership and international experience at Fortune 500 Company. Record of delivering excellent business results in challenging industry. Able to optimize global Operations business involving Lean Manufacturing, global supply chain management, logistics modelling, ERP/SAP implementation, product rationalization, plant mergers and closures. Expertise in post-merger integration in Mexico and Asia. Well trained, well educated.
Areas of Expertise: Operational Excellence     Developing strategies and aligning organization to maximize performance International Change Management     Bridging cultural differences to optimize strategies and to maximize synergies in teams Strategy Execution     Able to manage complex projects under matrix structure with multiple stakeholders
Career History:
Steelcase Asia Pacific         Steelcase Canada         Steelcase Canada         Steelcase Canada			Leader of Post Merger Integration VP Operations VP Human Resources Engineering Manager					3 years 7 years 7 years 5 years
Contact:		416 938-3939		n/a		genelai@rogers.com

 

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Gord Moffat			B.A. Queens University			SVP/VP Sales , GM
A professional senior sales and leadership executive with extensive North American consumer packaged goods(CPG)experience who delivers top and bottom line results. Gord uses an inclusive and inspirational leadership style which adds value to the organization through team member alignment and development. He has a proven track record of building brands, strengthening customer relationships, driving operational efficiencies and leading flawless execution. A strategic thinker with highly effective collaboration, communication and decision making skills. He has thrived in corporate, private and private equity environments.
Areas of Expertise: Leadership and Team Development     A effective combination of strategic and people skills which builds highly motivated teams Customer, Brand and Consumer Focused     Highly developed customer integration strategies and leverages consumer behaviour and insights Operational Alignment and Executional Excellence     Devilers results through alignment on key deliverables and ensures flawless execution
Career History:
Spinrite LP         Novartis Consumer Health CAN         Novartis Consumer Health USA         Gerber Products Company			SVP/ VP Sales VP Sales VP Sales Director of Sales/ National Sales Mgr/ National Account Mgr					5 years 2 years 3 years 10 years
Contact:		416-720-1114		416-239-0259		moffat.gord@gmail.com

 

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Rob Stansfield			MBA, B.Comm. (Hon.), FICB, CSC			CEO / COO / EVP / Head of Biz Bkg
Transformational change leader and strategic business builder in the financial services sector, with experience in Canada, the U.S. and the U.K. I bring: 1) A breadth and depth of banking experience, combined with first hand entrepreneurial experience; 2) Functional expertise in sales leadership, marketing, product innovation, corporate development, corporate finance and risk management; and 3) Leadership that continuously builds, inspires, challenges and enables teams to deliver extraordinary performance. Together these strengths drive dramatic revenue growth, enhanced operational efficiency and portfolio quality, as well as the successful development and implementation of new directions that enhance client service and build shareholder value. My goal is to obtain an executive leadership role in the financial services sector.
Areas of Expertise: Strategic Leadership     Strategic thinker. Strong analytical skills. Ability to ensure successful implementation Operational Leadership     Continuously challenging status quo to improve client satisfaction and operational effectiveness Team Leadership     Inspiring shared client-centric vision; challenging the status quo; enabling and motivating others
Career History:
Corporate Finance Associates         Sagefox group of companies         Visa USA Inc.         CIBC			Associate Founder and CEO Executive Vice President, Commercial Solutions SVP Strategic Initiaitves and SVP Commercial Banking					Present 8 years 2 years 8 years
Contact:		905-845-8162		905-464-2797		robstansfield@sagefox.com