Scroll down to see the current members of Phoenix and view a quick summary of their respective backgrounds,
or click on one of the names in the index below to link directly to their information on this page.

Index

Catherine Barker-Hoyes	CFO/CIO/CHRO/CAO
Peter Bloch	CFO / EVP
Sue Britton	VP/SVP Sales and Marketing, GM/COO
Geoff Brock	VP/SVP Marketing, CCO, GM
William Brown	COO/President/CEO
Norm Cooper	CEO / President / EVP / GMM
Brian Cuff	VP / Strategy/ Business Development
Denise Darragh	VP Marketing
Leslie Ferrari	COO, General Manager, President
Gordon Forsythe	President, COO, CEO
Greg Gubitz	COO / Sr VP / General Counsel
Gara Hay	CEO/COO/VP of Operations/GM
Greg Miziolek	GM/VP Sales and Marketing
Gord Moffat	SVP/VP Sales , GM
Gregory Scott	Chief Financial Officer and Treasurer
Rob Stansfield	CEO / COO / EVP / Head of Biz Bkg

 

Profiles

 

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Catherine Barker-Hoyes			MBA, CGA			CFO/CIO/CHRO/CAO
A high energy, results-driven and focused C-Suite executive with diverse skill set and experience in both the private and public sectors for multi-national and start-up companies. Proven experience building high performance teams and leading significant performance improvement: improved profit in an IT company by reducing costs and implementing financing options to increase sales; led the financial turn around of a high cost RandD organization into a profitable subsidiary commercializing energy technologies; built business and financial infrastructure for start-up organizations raising over $100M in equity, debt and government financing, leading strategic planning, implementing reporting and control systems, ERP systems (SAP), C-SOX, risk management, business continuity, strike contingency planning, incentive and pension plans and Pay Equity.
Areas of Expertise: Strategic Focus and Partnership     Analyzing results to recommend strategies to seize opportunities and mitigate risks Profit and Performance Improvement     Identifying and leading financial, cost, control and systems improvements Leadership and Human Capital Optimization     Building and leading high performance teams and implementing plans to motivate and reward staff
Career History:
Ontario Energy Board         AlphaNet Telecom         Ontario Hydro Technologies         Tandem Computers			Managing Director, Business Services Vice President, Finance and Administration, Chief Financial Officer Vice President, Finance and Business Systems, Chief Financial Officer Chief Financial Officer					4 years 1 year 4 years 5 years
Contact:		647-404-8645		416-488-8645		cbarkerhoyes@rogers.com

 

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Peter Bloch			CA , B.Comm (Hons.)			CFO / EVP
High impact and innovative business leader with a demonstrated track record of improving company strategy, operations, and financial performance. Broad experience in both public and entrepreneurial environments, across the pharmaceutical, energy and hi-tech industries. Experience in dealing with all aspects of an international public company, including investor relations, financing and treasury. An executive who has a proven ability to build high performance teams and leading significant performance improvement.
Areas of Expertise: Profitability and Performance Enhancement     Strong focus on improving EBITDA through combination of optimizing strategy and operations Ability to deal with sophisticated investors, analysts and lenders.     Experience with publicly traded companies, capital markets and lenders. Track Record of Building Motivated High Performance Teams     A combination of strategic skills and people skills which builds highly motivated effective teams
Career History:
Guarden Capital         Just Energy         Tribute Pharmaceuticals         Gennum Corporation			Partner and Founder CFO Founder and CFO CFO, VP Finance and Admin					2009 - 2008-2009 2005 - 2007 2000 - 2005
Contact:		-		905-339-9583		peterbloch@rogers.com

 

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Sue Britton			B. Comm			VP/SVP Sales and Marketing, GM/COO
A transformational leader with 20 years of extensive experience in client facing revenue growth leadership and general management roles in large public and mid-sized private business and technology services companies, with specific expertise in driving dramatic growth. Broad and deep experience in the financial services markets with Integrated Communications Outsourcing / ECM / Managed Services, and in the retail market with Direct Marketing / Retail Marketing / Loyalty Marketing / Business Process Outsourcing. P and L leadership for the last 10 years, with responsibility for operations, product, sales, marketing, finance and client services and mandates of $20 M to $75 M. Known for being a collaborative leader who manages and inspires people at all levels for high performance. A visionary and conceptual thinker, with a unique blend of revenue and general management leadership.
Areas of Expertise: Revenue Growth     Growth strategy, sales leadership, B2B and B2C marketing, partnerships, product development Business Development     Business engineering, deal strategy, contract negotiations, c-level relationships, technical expert Transformational Leadership     Division/Business leadership, P and L, revenue growth, business transformation, people leadership
Career History:
Pareto Corporation         Broadridge (ADP Brokerage Svc)         Symcor         Xerox Canada			Vice President and General Manager Senior Vice President and General Manager Director Sales, Director Product Development Consultant, Xerox Global Services					2006-2011 2002-2006 1998-2002 1994-1998
Contact:		416-522-5804		905-702-9775		suembritton@gmail.com

 

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Geoff Brock			B.Sc, MBA			VP/SVP Marketing, CCO, GM
Senior marketing and customer service leader with experience in the financial services, retail and loyalty sectors. Passion and skills to deliver a great customer experience across all channels. Strength in taking new business concepts and products from the drawing board and making them a reality for your customers. Collaborative and empowering leader who builds high performing teams. Expertise in payment services, customer data analytics and automotive
Areas of Expertise: Customer Centric Marketing     Using customer data to build and deliver winning marketing programs, brand building, Transformational Leadership     Change management, selling a vision, aligning and building teams, program management General Management     Managing large teams, lean process design, operational excellence, PandL Mgt
Career History:
Canadian Tire Corporation         Canadian Tire Financial Serv         Black and Decker         Braun/Gillette			VP Customer Centric, DVP New Business Dev, VP PartSource VP Cust Serv and Ops, GM MasterCard and Loyalty Director Marketing, Adv and Sourced Product Engineering Director Marketing, Canada and UK					1994 - 2010 1994 - 2010 1991 - 1994 1981 - 1991
Contact:		905 844 2608		289 795 0845		geoff.brock@cogeco.ca

 

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William Brown			MBA			COO/President/CEO
Inventive, tech savvy, C-level marketing and business services strategist that executes. Proven ability leading and leveraging market disruption to accelerate growth in B2B and B2B2C organizations. Skills anchored in the customer experience disciplines of marketing, sales, operations and strategy and applied in a variety of industries including customer loyalty, learning, digital and events. A rare general management orientation that blends the discipline and market focus of a large corporation with the entrepeneurial agility and customer focus of an agency.
Areas of Expertise: Profitable Revenue Growth     Leading startups to scale or mature oganizations to get back on track. Customer Experience Development and Delivery     Focusing organizations on customer touch points to improve profitability and customer loyalty. Stakeholder Alignment     Coalition building to integrate diverse requirements of customers, employees, suppliers and boards.
Career History:
BCW Ventures         Maritz Canada         CDI Education Corporation         Xerox Canada			Managing Principal COO, VP Ops, VP Mktg and Stgy, VP Sales , MD Major Accts General Manager-Corporate Education Services Progressive Line and Staff Roles leading to Divisional GM					2010-Present 1998-2010 1997-1998 1982-1997
Contact:		416-301-4234		@billbrown8		bill.brown8@sympatico.ca

 

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Norm Cooper			-			CEO / President / EVP / GMM
A versatile Senior Retail Executive with expertise in merchandising, leadership and operations within a leading retailer. Recognized for industry knowledge, strong decision making and a track record of growing profitability while building market presence. Expertise in vendor management, planning, budgeting and developing marketing strategies. Drives visible outcomes and creates a culture of high-performance, integrity and alignment of cross-functional teams.
Areas of Expertise: Merchandising     Strategic positioning, big picture planning, brand development, sales, margin and inv optimization General Management     Sales / margin growth, effective P and L management, real estate maximization Effective Leadership     Provides consistent clear direction, supportive leadership, succession planning and team building
Career History:
GRAFTON - FRASER INC.         GRAFTON - FRASER INC.         GRAFTON - FRASER INC.         GRAFTON - FRASER INC.			President / CEO President / General Merchandise Manager EVP / General Manager / General Merchandise Manager VP / General Merchandise Manager					2010 2007/2010 2004/2007 1997/2004
Contact:		416-409-5538		n / a		normcooper@rogers.com

 

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Brian Cuff			MBA, LL.B.			VP / Strategy/ Business Development
Business development and strategy professional with well over a decade of legal and business experience in both professional services and corporate environments, with a deep background in media and telecommunications. Strong negotiation experience with local and multinational corporations and sound knowledge of traditional and alternative business models and related regulatory issues. Comfort and experience in executive level communication, strategy development and planning, the sole carriage of major files, management of teams, and contributing as a member of cross- functional groups.
Areas of Expertise: Strategy     Strategic planning and road mapping, business model assessment, market sizing and entry strategy. Business Development     High value commercial negotiations, creative management of strategic relationships. General Management     Oversight of enterprise-critical business unit, management of strong cross functional teams.
Career History:
Shaw Media         SECOR Group         Astral Media         Star Choice (now Shaw Direct)			Vice President, Distribution Strategy Senior Consultant Director, Business and Legal Affairs Manager, Business and Legal Affairs					2008-2011 2005-2008 1998-2003 1997-1998
Contact:		416-770-8830		-		cuffmail@gmail.com

 

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Denise Darragh			HBA, Ivey School of Business			VP Marketing
Experienced Marketing Executive with a proven track record of driving brands to leadership position. Delivering brand growth by motivating customers to become brand advocates
Areas of Expertise: Brand Building     Delivering key consumer insight and developing differentiated initiatives that drive brand growth Leadership     Managing teams of 50+ staff and identifying and developing leadership talent Change Management     Evolving organizations from functional/product focus to a customer focus
Career History:
Rexall PharmaPlus         Hallmark         Revlon         Unilever (Alberto-Culver)			VP Marketing and Advertising VP Marketing Director of Marketing Director of Marketing					2006-2011 2000-2006 1996-2000 1989-1996
Contact:		905.334.4228		905.469.9888		denise.darragh@sympatico.ca

 

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Leslie Ferrari			MIR, Hons. B. Comm			COO, General Manager, President
A multi-dimensional, results-driven Executive with a proven track record of delivering year over year business growth within the North American manufacturing and consumer goods sectors. Achieves consistent exceptional organizational results by focusing on product innovation, speed to market, process improvement, cost control and human capital optimization. A strategist, change agent and collaborative partner in making things happen.Has progressed through increasingly responsible roles in Sales, HR, Operations to General Management. Understands how to plan for increased profitability and how to implement the right programs and tactics to generate desired results. Communicates persuasively, inspires those around to higher performance, serves stakeholder needs at every level. Competencies are readily transferable to any growth oriented enterprise where complex planning, creative business development and quality-focused operational skills are keys to success.
Areas of Expertise: Strategic Business Planning and Execution     Identification of business opportunities, plan for success and execute with discipline Leading Profitable Growth     Driving growth through leveraging key profitability factors and effective risk management Leadership     Build and lead strong,cohesive teams
Career History:
Polytainers Inc.         Polytainers Inc.         Toronto Hydro Energy Services         Levi Strauss			COO Vice President Operations and Human Resources General Manager, Commercial Director Sales and Retail Merchandising					5 Years 4 Years 2 Years 2 Years
Contact:		416-523-9992		416-223-0326		leslieferrari@rogers.com

 

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Gordon Forsythe			BA, MBA			President, COO, CEO
Accomplished executive with a substantial record of spurring organizations to extraordinary growth, dramatically improving profits and operations, and creating shareholder value.
Areas of Expertise: Leadership     Developing and leading high-performance teams and creating a culture of success Revenue Generation and Profitability Enhancement     Aligning organizations to be sales-driven and customer-focused Organizational Turnaround     Leading under-performing organizations to significant operational improvements
Career History:
Compass Capital Inc.         Bell Canada Conferencing         Accutel Conferencing Systems         Ascom Canada Limited			Co-Founder and President President and COO President and CEO President and CEO					2006-2010 2004-2006 2001-2004 1996-2001
Contact:		416-258-9600		416-497-1515		gordonforsythe@rogers.com

 

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Greg Gubitz			.			COO / Sr VP / General Counsel
A senior executive and business lawyer with significant transaction, investment and operating experience. Recognized for professionalism, integrity and a track record of accomplishment.
Areas of Expertise: Leadership     Builds high performance teams. Develops and executes new strategic plans and restructurings Mergers and Acquisitions     Sources, leads and executes MandA and dispositions in North America and Europe Positioning and Financing     Structures and executes financings for companies and VC funds in North America, Europe and Asia
Career History:
Biovail Corporation         MDS Capital         Fasken Campbel Godfrey         .			Senior VP Corporate Development and General Counsel Chief Operating Officer Partner .					2006 - 2010 1996 - 2006 1983 - 1996 .
Contact:		416 624 6568		.		greg.gubitz@me.com

 

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Gara Hay			BBA			CEO/COO/VP of Operations/GM
Senior management executive successful at establishing the vision and strategies necessary to grow a $100 million+ beverage bottling and distribution company. Innovative and results driven leader focused on achieving exceptional results in highly competitive environments that demand continuous improvement. Experienced in driving product, process, and customer service improvements while building strong partnerships with key decision makers. Managed large scale national operation with 600+ employees across 40+ offices in all Canadian provinces.
Areas of Expertise: Leadership     Developing high performing teams, providing clear direction and targets to acheive results General Management     PandL/balance sheet management, cross functional expertise, asset utilization, mergers and acquisition Execution of Strategic Plan     Continual improvement philosopy to improve revenue and EBITDA results
Career History:
Aquaterra Corporation         Danone Waters of Canada         Shred-It         Algonqua Springs			Chief Operating Officer VP of Sales and Marketing General Manager General Manager					2006-2011 1999-2006 1997-1999 1994-1997
Contact:		Cell: 905-717-5233		Home: 905-713-0685		gara.hay@sympatico.ca

 

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Greg Miziolek			B.A. York University			GM/VP Sales and Marketing
A versatile business builder and problem solver with extensive international leadership experience in General Management, Sales and Market Development. Utilizing a customer centered approach to apply sales, marketing and business development activities to create solutions that drive revenue growth. Experience in re-shaping go to market strategies, developing international markets, and developing and launching new products. Proven strength in Strategy Development and Execution, People Leadership, and Customer Relations. Extensive experience in Health Care dealing with stakeholders such as the FDA, CDC, Health Canada, Ministries of Health and Private Sector organizations in Canada, US, Western Europe and Asia.
Areas of Expertise: Strategy Development and Execution     Strong business acumen and process orientation that leads to great strategies and execution plans Customer and Team Development     A passion for building and leading teams, people development and exceptional customer relationships Driving Growth     Developing and executing exceptional sales, marketing and business development strategies
Career History:
Becton, Dickinson and Company         Becton, Dickinson and Company         Becton, Dickinson and Company         Becton, Dickinson and Company			VP/GM, BD Diagnostics - Point Of Care Vice President, World Wide Sales, BD GeneOhm Vice President, Strategic Accounts and Marketing, BD Canada Regional Business Leader					2009-2011 2007-2009 2004-2007 2001-2004
Contact:		647-534-7297 (cell)		647-341-2812 (res)		gregmiziolek@gmail.com

 

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Gord Moffat			B.A. Queens University			SVP/VP Sales , GM
A professional senior sales and leadership executive with extensive North American consumer packaged goods(CPG)experience who delivers top and bottom line results. Gord uses an inclusive and inspirational leadership style which adds value to the organization through team member alignment and development. He has a proven track record of building brands, strengthening customer relationships, driving operational efficiencies and leading flawless execution. A strategic thinker with highly effective collaboration, communication and decision making skills. He has thrived in corporate, private and private equity environments.
Areas of Expertise: Leadership and Team Development     A effective combination of strategic and people skills which builds highly motivated teams Customer, Brand and Consumer Focused     Highly developed customer integration strategies and leverages consumer behaviour and insights Operational Alignment and Executional Excellence     Devilers results through alignment on key deliverables and ensures flawless execution
Career History:
Spinrite LP         Novartis Consumer Health CAN         Novartis Consumer Health USA         Gerber Products Company			SVP/ VP Sales VP Sales VP Sales Director of Sales/ National Sales Mgr/ National Account Mgr					5 years 2 years 3 years 10 years
Contact:		416-720-1114		416-239-0259		moffat.gord@gmail.com

 

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Gregory Scott			Hons. B. Comm, CGA			Chief Financial Officer and Treasurer
I am a proven C-Suite business leader providing strategic counsel, organizational direction, and business planning to multi-million dollar corporations. I bring credibility while delivering on operational objectives. I pride myself on being very hands on, offering a broad range and depth of business acumen. I thrive at developing and enhancing the front line of business and supporting successful change yielding incremental growth. I go beyond the numbers, creating exceptional value through powerful accomplishments. What Makes Me Unique? Pursuit. I am never satisfied with traditional practice, static thinking, conventional wisdom, or common performance. Leadership is pursuit - pursuit of excellence, of elegance, of truth, of what's next, of what if, etc. Here's the thing - pursuit leads to attainment. I believe that what I pursue will determine the paths I travel, the people I associate with, the character I develop, and ultimately, what I do or don't achieve. The manner, method, and motivation behind any pursuit is what sets me apart from the masses. This simple philosophy has enabled my many successes.
Areas of Expertise: Profit and Loss Management     Took a large poultry processor from losses to the highest profit in corporate history, a $45M gain. Business Reengineering     Restructured a large tour operator rendering a headcount savings of 20% and dollar savings of $2.1M. Enterprise Resource Planning     Led ERP implementation creating efficiency in productivity, cost control and incremental profit.
Career History:
Maple Lodge Farms Ltd.         PC Pro Consulting         Akard Enterprises         Deskin Inc.			Chief Finacial Officer and Treasurer Principal Director of Finance and CFO VP Finance and Administration / CFO					1999 - 2011 1995 - 1999 1992 - 1994 1986 - 1992
Contact:		(647) 233-5336		(905) 824-0916		gregscott@rogers.com

 

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Rob Stansfield			MBA, B.Comm. (Hon.), FICB, CSC			CEO / COO / EVP / Head of Biz Bkg
Transformational change leader and strategic business builder in the financial services sector, with experience in Canada, the U.S. and the U.K. I bring: 1) A breadth and depth of banking experience, combined with first hand entrepreneurial experience; 2) Functional expertise in sales leadership, marketing, product innovation, corporate development, corporate finance and risk management; and 3) Leadership that continuously builds, inspires, challenges and enables teams to deliver extraordinary performance. Together these strengths drive dramatic revenue growth, enhanced operational efficiency and portfolio quality, as well as the successful development and implementation of new directions that enhance client service and build shareholder value. My goal is to obtain an executive leadership role in the financial services sector.
Areas of Expertise: Strategic Leadership     Strategic thinker. Strong analytical skills. Ability to ensure successful implementation Operational Leadership     Continuously challenging status quo to improve client satisfaction and operational effectiveness Team Leadership     Inspiring shared client-centric vision; challenging the status quo; enabling and motivating others
Career History:
Corporate Finance Associates         Sagefox group of companies         Visa USA Inc.         CIBC			Associate Founder and CEO Executive Vice President, Commercial Solutions SVP Strategic Initiaitves and SVP Commercial Banking					Present 8 years 2 years 8 years
Contact:		905-845-8162		905-464-2797		robstansfield@sagefox.com