Shawn Trinier

Shawn Trinier
Phone: 647-274-1762 
Shawn Trinier
2061-8 Maria Street
Burlington, Ontario L7R 0B5

Shawn is an experienced President and C.E.O. with a proven track record of creating profit and shareholder value by maximizing resources, streamlining processes and budgets while building organization capability. He is a focused leader, successfully managing complex customer relationships while aligning organizations with customer needs. Shawn is a skilled communicator, empowering employees by maximizing individual contributions in a collaborative team environment. Most recently, Shawn has led a significant business transformation of solid performing manufacturing based organization by driving a customer focused agenda. He is values driven executive with a reputation for a strong work ethic, high energy level and consistent commitment to corporate success.


Shawn Trinier graduated from the University of Western Ontario and began his career with Pepsi-Cola Canada. Over a 22 year career at Pepsi, Shawn held progressively more senior roles in both Sales and General Management at this leading consumer packaged goods company. His track record in the Pepsi system speaks to his drive and results orientation and his ability handle significant business complexity. In his last assignment, Shawn re-engineered the “Go To Market” sales strategy for National Accounts in the Gas and Convenience channel delivering $32 million in increased profitability.


Shawn joined Grand and Toy (OfficeMax) as the General Manager in 2005, where he led over 700 Sales and Operations Associates and OfficeMax’s largest North American Distribution Centre. In his first role he restructured Sales Operations and the Distribution Centre delivering 9.8% productivity gains and a $3.7 million improvement in year over year profitability.


Shawn was promoted to Grand and Toy’s Area Vice President for Central Canada. In this role he led a selling organization of 525 sales associates in B2B direct sales, contact centre, e-commerce and retail stores. He transformed retail sales resulting in 15% growth and saved $2 million by integrating retail and B2B sales teams.


In 2008 Shawn joined Sanimax as Vice President of Sales and Marketing where he led an agricultural trading company with global sales of $650 Million and 60 Multi-cultural sales people in Canada, USA and Asia. Shawn developed and executed an international growth plan creating new a business in China and repositioning Mexican distribution costs over achieving profit plans by 19%.


In 2010 Shawn joined Aquaterra Corporation as President and C.E.O. He assumed responsibility for leading Canadian Springs, Canada’s premier supplier of pure drinking water to homes, offices and retailers. He has lead a major organizational change designed to enhance the customer experience while driving revenue and profitability. He has successfully developed and launched a new Strategic Plan and Sales Strategy returning to growth for the first time in ten years. With a keen focus on sales activity and the launch of an Office Coffee program, Aquaterra added over 4000 new accounts delivering great than $6 million in additional revenue.


Shawn has created a dramatically improved customer experience. He has led this change by building a new Social Media Program, re-launching the website and adding e-commerce capability with lead nurturing. In addition, he has driven the centralization of the Customer Contact Centre reducing costs by $500,000. Shawn‘s outstanding operational background has led to a 5% increase in pricing and 3% cost reduction through disciplined process improvement and Asian sourcing. He has transformed this manufacturing/logistics business to a sales/marketing driven, customer focused business stabilizing and increasing EBITDA. His efforts were awarded by being selected one of Deloitte Top 50 Best Managed Companies in 2012.


He is a strategic leader with the passion to deliver flawless, disciplined plans through his ability create a powerful vision and bring people with him.

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